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A high-end open-plan living room styled by InStyle Direct featuring white boucle armchairs with botanical cushions, a dark wood sideboard with curated pottery, and a marble coffee table in Lincoln Square.

Homeowner Furniture Packages

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Bring Your London Property to Life with Tailored Homeowner Furnishing Solutions

Tailored to homeowners & overseas investors, we offer a complete interior furnishing experience from concept to installation. Whether it's your own London residence, an abode for your children studying in the UK Capital's elite universities or a holiday home you are looking to capitalise on - you would like to create an exclusive space that goes beyond the basics.

Personally handpicked by our senior designers, these curated selections from around the world appeal to a global audience and go beyond just furniture.

Explore our Homeowner Furniture Packages

A luxury bedroom styled by InStyle Direct featuring a sage green feature wall, a light grey upholstered headboard, a black bedside table with rattan drawers, and a large indoor rubber plant in Marylebone.

Our Process: From Concept to Completion

We follow a systematic step-by-step process when selecting the right furniture for your home. All you need to do is tell us about your design and style preferences, and we will do the rest.

01.Consultation

We start by understanding your space, budget, and furnishing preferences from a style and utility perspective. Whether you want a modern, classic, or eclectic look, our experts tailor a solution that reflects your vision.

02.Personalised Design Proposal

Our design team will create detailed mood boards and curated furniture selections, presenting a cohesive and elegant design plan. We ensure every piece is both functional and aesthetically appealing.

03.On-Site Visit & Measurements

We conduct on-site visits and take precise measurements to ensure a perfect fit. This step ensures all furniture and décor elements are proportionate and well-integrated into your home.

04.Delivery & Installation

Our end-to-end service makes sure everything is smooth sailing, from our in-house fleet's timely delivery to complete installation and waste removal. Our expert team can handle everything and they will complete the entire installation within a few days.

05.Final Styling & Handover

Before handing over the transformed space to its owner, we fine-tune the details, adding finishing touches to achieve a polished look. You can expect a luxurious, move-in-ready space once the job is completed.

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Homeowner Furnishing Solutions

Starts from £25,000 for a fully furnished 1-bed apartment.

Starting at £25,000 for a fully furnished one-bed property, our Homeowner Pack is an exclusive collection of recommended essentials and complimentary add-ons to bring out the best in every room. From elegant three-seater sofas to comfortable armchairs, boldly designed dining tables, king-size beds with custom headboards, sleek counter stools and much more, these packages include everything a top-tier, fully-furnished London home deserves. Moreover, our bespoke interior service offers fully personalised designs, with pricing available upon request for those seeking a more tailored approach.

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A designer living room styled by InStyle Direct featuring a light grey sofa with velvet cushions, a black metal slat coffee table, a green velvet armchair, and large abstract wall art in Notting Hill.

What is included in the Homeowner Furniture Pack?

From a thoughtfully curated selection of the finest furniture items in three stunning design styles - Classic, Contemporary and Modern to innovative accessories and add-ons, this premium furniture pack delivers the right balance of elegance and utility.

Classic

A design style that merges your love for antiques, art, and symmetry with timeless elegance and aesthetics, the Classic Style best suits those who prefer interiors that showcase historically inspired details.

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A luxury living room styled by InStyle Direct featuring a deep blue velvet sofa, a classic white marble fireplace with a mirror above, and built-in shelving with curated ornaments in West Hampstead.

Contemporary

The Contemporary Style embodies elements from various styles by experimenting with bolder colour palettes and more innovative materials. This approach is perfect for those who believe in maintaining a fresh, functional, and forward-thinking design layout.

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Modern

Composed mainly of an earthy or monochromatic palette, the Modern Style is known for its crisp lines, warm neutrals, and balanced minimalism. These low, streamlined furniture pieces are most often crafted from natural materials.

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A luxury apartment interior styled by InStyle Direct featuring a round marble dining table with modern black chairs, a textured cream sofa, and 3D geometric wall art in Covent Garden.

Bespoke Design Services & Additional Offerings

Our services go beyond furniture by providing tailor-made solutions to enhance your property's overall efficiency and visual appeal.

Soft Furnishings & Accessories

From thoughtfully sourced fabrics such as textured linens and inspiring boucles to sophisticated marble tops and exquisite wooden finishes, our vast range of soft furnishing options elevates the style quotient of every room. These go beyond the essentials to add depth and bring out the character of your favoured design theme.

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A boutique-style bedroom by InStyle Direct featuring a cream scalloped headboard, a black bedside table with a glass globe lamp, and a vibrant tropical-themed feature wallpaper in London.

Custom Furniture & Upholstery

If exclusivity is what you seek, we recommend our custom furniture that is not limited to standard dimensions and finishes but incorporates new and off-beat design innovations. Whether it is an individually upholstered headboard or a bed with rounded feet, whatever your vision is, we'll try our best to match it.

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A contemporary dining area styled by InStyle Direct featuring a dark wood table with unique curved legs and designer upholstered chairs with a textured grey fabric in Finchley.

Wall Decor & Lighting Design

From subtle paint finishes, wallpapers, and feature walls to panelling or custom murals, we have compelling wall decor ideas to match the interior of every type of home. Similarly, we make lights work creatively by offering ambient fixtures, task lighting, and decorative accents that define the mood and showcase key features.

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An elegant hallway styled by InStyle Direct featuring a striking teal wallpaper with large white crane illustrations, a minimalist glass console table, and a view into a luxury dining room in Hampstead.

Bespoke Joinery & Built-In Wardrobes

Our bespoke joinery and built-in wardrobes maximise space while seamlessly integrating within the cohesive design theme. Whether it’s a custom shelving unit, a media wall, or fitted wardrobes with consistent finishes, we design functional storage solutions that merge personality with practicality.

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A modern media wall styled by InStyle Direct featuring a flat-screen TV mounted on a grid-patterned wallpaper, bespoke dark wood shelving with curated decor, and a contemporary linear fireplace in The Strand.

Window Dressing

We offer blinds, curtains, or a combination of both. Thanks to our extensive supplier network, you can choose from a wide range of materials or provide your own. By handling everything—from design to installation—in-house, we create a unified look that integrates perfectly with your overall interior scheme.

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A luxury open-plan living room styled by InStyle Direct featuring a large tan leather L-shaped sofa with textured cushions, a sleek black coffee table on a geometric rug, and floor-to-ceiling sheer curtains in Holborn.

Full Refurbishment Solutions

From minor enhancements to complete property makeovers that include flooring upgrades, open-plan layouts, bathroom renovations, and more, we cater to a wide range of refurbishment needs for London properties.

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A bespoke luxury kitchen styled by InStyle Direct featuring deep emerald green cabinetry with elegant gold hardware, a white marble countertop, and a classic sash window in Bayswater.

Home Owner Inventory

Here's an example listing everything included in the Homeowner Package for a fully furnished one-bed apartment starting from £25,000 + VAT. As you can see, this is a consolidated bespoke service providing much more than any other tiered furniture package. However, this is just an example and you are more than welcome to customise any of the items as per your personal design choice to create a completely unique look for your home.

RECEPTION ROOM

Sofa
Easy chair
Dining table
Dining chairs
Coffee table
Side Table
TV Unit

BEDROOM

Upholstered Bed with headboard
Chiropaedic Mattress
Bedside cabinets
Chest of drawers with Dressing table
Dressing table stool

Linen pack, comprising

Mattress protector
Hollowfibre pillows
White 100% cotton pillowcases
White 100% cotton fitted sheet
15 Tog hollowfibre duvet
White 100% cotton duvet cover

Bathroom pack

100% Cotton Zero-Twist Luxury Towel Set
Bath mat
Set of 10 Hangers

Dining pack

24 piece crockery set
24 piece cutlery set
7 piece utensil set
Coasters
Place mats & napkins
Electric salt & pepper mill
Wine glasses
Tall tumblers

Chef’s pack

Knife block & knives
Saucepan set
Cruet set
Wooden chopping board
Grater
Tin opener
Peeler
Bottle opener
Colander
Wooden spoon
Tea towel set
Baking tray set
Trivet
Glass oven dish

Electric pack

Cordless vacuum cleaner (style may vary)
Steam iron
Ironing board
Kettle
Toaster

Lounge accessories pack

Contemporary Rug
Mirror
Luxury scatter cushions
Artwork (a set of)
Pendant
Lamp
Clock, Reed Diffuser, Vases, Candle & Faux Foliage

Bedroom accessories pack

Artwork (a set of)
Luxury scatter cushions
Luxury bedspread / throw
Bedside Lamps
Clock, Reed Diffuser, Vases, Candle & Faux Foliage

Media pack

43" Smart television (minimum size provided)
Smart speaker with Alexa

Decor

Feature wall paint - Hallway
Wallpaper - Feature wallpaper (bedroom and reception)

Lighting

Feature Pendant Lighting and electricals

Why choose our Homeowner Furnishing Service?

From creating top-tier interiors for personalised spaces to ensuring a one-stop furnishing destination with sustainability at the design core, here's what sets our service apart.

Tailored Design Expertise

Whether you are a homeowner planning to enhance your living space or an investor looking for high-end interiors, our bespoke home furnishing services are a turnkey solution for all your personalised design needs.

Premium, Investment-Grade Furnishings

Be it a boutique apartment in the city or a traditional English home, we provide a completely personalised design style with the most appealing, durable and sustainable furniture sourced from trusted suppliers across the globe.

End-to-End Service

Having worked with thousands of overseas homeowners and investors, we understand their need for consolidated furnishing solutions. We manage everything from the initial consultation to furniture delivery, installation, and efficient waste removal.

Sustainable & Eco-Friendly Options

Conscious consumerism is the need of the hour, and we ensure all our products follow a sustainability code to which ethical sourcing and material recycling are strictly adhered.

Trusted by Homeowners & Investors Worldwide

Our attention to detail and ability to incorporate personalised design requests within our Homeowner Furniture Packages have made us a trusted partner for London homeowners and property investors worldwide.

Looking for More Options?

If our Homeowner Furniture Package doesn’t fully align with your budget or requirements, we also offer a tiered approach with a range of tailored solutions. Explore our Diamond Range, designed for those seeking enhanced finishes and additional customisation.

Explore the Diamond Range

Frequently asked questions

The Homeowner Furniture Package is a curated selection of exclusive products and services that make it stand out from other bespoke interior design services, wherein homeowners may need to find the right items to complement their furniture pack. Saving valuable time, homeowners can pick the design style of their choice and get an all-inclusive ready-made pack that suits their property.

The homeowner package is an exclusive combination of several core furniture items delivered in three distinct design styles, enhanced with several additional services that include window dressing, wall decor, lighting, joinery and refurbishment.

Unlike a bespoke interior design service where the homeowner must match the furniture with the overall decor theme and vice versa, our homeowner pack covers everything from the main sofa, bed and dining set to the correct lighting, window dressing, wall decor and accessories for different rooms. This ready-made pack gives you a clear overview of the look you will achieve while being completely personalised in style.

Yes, based on your design preferences, budget and home layout, you can choose which design style - Classic, Contemporary or Modern, you wish to proceed with.

The homeowner furniture package is extremely nuanced and covers everything from the smallest design details to large furniture units and several other additional services. Therefore, we must first discuss and understand your design preferences and property type to share an approximate timeline. Contact us to know more!

The main USP of the Homeowner Furniture Pack is that it is completely customisable and tailored to your needs, budget and design preferences.

Yes, we can visit your space to assess the basics, such as floor space, lighting, and layout, to ensure we start with a clear vision tailored for you.

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency