Westmark Tower, West End Gate (Residence One)
| Services: | Tailored Furniture Package, Window Dressing |
| Services: | Tailored Furniture Package, Window Dressing |
Westmark is the tallest of the buildings at West End Gate. The state-of-the-art building with spectacular views towards the City, Regent’s Park and Hyde Park called for equally lavish interiors.
Its gently curved form soars 29 storeys high with panoramic views, and the interiors were carefully selected to match the art deco-inspired architecture. As a premium show home, Berkeley once again instilled their faith in the InStyle Direct team to deliver affordable opulence, achieved with our bespoke furniture package.
The wallpaper serves as the focal point in the lounge of this premium, 3-bed apartment. Although the striking pattern of the paper is the main focus, keeping the design in segments with neutral wall panels breaks it up, allowing the wallpaper to take centre stage without overpowering it.
The existing relationship with the developer and previously furnished units at the development meant we knew the target market’s wants, needs, and tastes very well. With previous successes in mind, we kept the base colour light and neutral, paired with vibrant, rich paprika/burnt oranges and more subtle blue accents to help lift the design. The unit received an immediate offer, proving the value of our furnishing services.
The interior designer wanted to play off the elegance of the wallpaper pattern, so the shape and structure of a few key furniture pieces followed this same style. The bench in the lounge, the master bedroom headboard, the dining table, and the display shelving are all organic fluid shapes that adopt the same curvature and structure of the wallpaper.
The subtle detailing of the statement brass chandelier reflects the elegance of the West End Gate development. The interior designer wanted to bring the luxurious vibe of the Tower into the apartment that had plenty of room for innovative ideas, measuring an impressive 1,191 ft2. In this scheme, brass and other high-end materials, such as the TV Unit, allow the same luxurious vibe to be felt in this design.
“I had a genuinely pleasant experience working with InStyle Direct and would highly recommend their services. Over several weeks, I was in constant communication with James via phone calls and WhatsApp messages, and he consistently took the time to understand my needs and my vision for how I wanted the penthouse to look.
As this was my first time in the property game, James was incredibly patient, supportive, and reassuring throughout the entire process. My company had recently acquired a brand new, unfurnished penthouse in Milton Keynes to rent out, and I wanted the space to feel clean, modern, luxurious, and elegant.
James delivered on this perfectly and also spotted essential details and design elements that I had missed. I was given a wide variety of furniture and design options to choose from, making the whole process straightforward and stress-free. I even outsourced some furniture myself, and James and his team went the extra mile by building and setting it up free of charge, which I really appreciated.
Any issues or changes I raised were handled promptly, and anything I wasn’t fully happy with was fixed without hesitation. I was also given a complimentary discount on the total cost, which was a great gesture and much appreciated.
Overall, the service exceeded my expectations. I’ll definitely be using InStyle Direct again and highly recommend them to anyone looking to furnish a high-end rental or investment property.” Read More
“My colleague recommends InStyle Direct Ltd to me. Two years ago, he moved into a newly built apartment in Central London, and InStyle Direct Ltd assisted him in the furnishing process. I recently purchased a property at Royal Arsenal Riverside. InStyle Direct provides a seamless one-stop service, from interior design to furniture mix-and-matching based on your style, as well as a linen pack for bedrooms, bathrooms pack, kitchens pack and the installation process.
Mark and his team’s passions speak for themselves. They have a wealth of experience and are incredibly dedicated to my project. From my first visit to their showroom to the final installation, the whole process took less than three weeks. If you are seeking expertise, experience, and an eye for detail, then InStyle Direct Ltd will be a perfect choice !” Read More
– CC Tong
“We had an amazing experience with InStyle Direct furnishing our new home! The team was friendly, professional, and clearly experts at what they do. They really listened to our ideas and went the extra mile to make sure everything turned out just right. The furniture looks beautiful and fits our space perfectly. You can tell they do things with heart — every detail shows care and dedication. Highly recommended! Thank you InStyle Direct, James and Damini!” Read More
“We had a great experience working with Instyle Direct on furnishing our apartment at White City Living. They understood our vision for our London family home perfectly and managed the entire process smoothly from start to finish.
The team was responsive, professional, and attentive to every detail. We’re very pleased with the final result and would highly recommend their services.
Thank you again for helping bring our home to life!” Read More
“I had a very pleasant experience working with Instyle, specifically Mark and Nicole.
They are very professional and understand the needs of the clients. The clients and the brokers like their furnishings package and design. They deliver quality work and they provide good quality furniture. They dress-up two of our apartments and completed the window dressing in a short period of time, from beginning to end, with no hassle. We sold both apartments in less than 6 weeks. We are getting them to do another apartment for us. Highly recommend instyle, especially Nicole & Mark .” Read More
– CY